- Data protection at a glance
The following information provides a simple overview of how we use your personal data when you visit our website. Personal data is all data that can be used to identify you personally. For full information on data protection, please see our Data protection declaration below this text.
Data collection on your website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. The contact information for the operator is provided in the website Legal Notice.
How do we collect your data?
Your data is collected firstly when you share it with us. This includes, for instance, data you enter in a contact form.
Other data is collected automatically by our IT systems when you visit our website. This primarily includes technical data (such as your web browser, operating system or time of page access) We collect this data automatically once you visit our website.
How we use your data
Some of your data is collected to ensure we can deliver our website free from errors. Other data can be used to analyse your user behaviour.
What rights do you have to your data?
You have the right to request information free of charge on the origin, recipients and purpose of your stored personal data at any time. You also have the right to request that this data be rectified, blocked or deleted. You can contact us at any time if you have further questions on data protection using the address indicated in the Legal Notice. In addition, you have the right to submit complaints to a responsible supervisory authority.
Analytic tools and tools from third party providers
When you visit our website, your surfing behaviour may be statistically evaluated. We do so primarily using cookies and analytics programs. Your surfing behaviour is generally analysed anonymously; it cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information is provided in the following data protection declaration.
You can object to this analysis. We will inform you of your options for submitting an objection in this data protection declaration.
- General notes and mandatory information
The operator of this website takes the protection of your personal data very seriously. We treat your personal data as confidential, and handle it in accordance with statutory data protection requirements and this data protection declaration.
A variety of personal data is collected when you use this website. Personal data is data that can be used to identify you personally. This data protection declaration explains what data we collect, and what we use it for. It also explains how we do so, and for what purpose.
Please note that data transmission online (for instance via e-mail communication) may be subject to lapses in security. Seamless protection of your data against access by third parties is not possible.
Information on the controller
The controller responsible for data processing on this website is:
bitop Animal Health & Care GmbH
Phone: +49 (0) 231 / 9877440
The controller is the natural person or legal entity that makes decisions either alone or with other entities regarding the purposes and means of processing personal data (such as names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing procedures can only be carried out with your consent. You can revoke consent that you have granted in the past at any time. To do so, simply send an e-mail to us. There are no formal requirements for this revocation. The legality of data processing carried out until the consent was revoked will remain unaffected.
Right to submit complaints to the responsible supervisory authority
In case of violations of data protection law, the data subject has the right to submit a complaint to the responsible supervisory authority. The responsible supervisory authority for data protection issues is the State Data Protection Officer for the German state where our company is headquartered. A list of Data Protection Officers and their contact information is provided at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to receive data we have processed automatically based on your consent or in order to fulfil a contract, or to have such data provided to a third party, in a structured, commonly used, and machine readable format. If you request that the data be transmitted directly to another controller, we will only do so if this is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the page operator, this page uses SSL or TLS encryption. You can recognise an encrypted connection because the address line of your browser will switch from “http://” to “https://” and a lock symbol will appear in the browser line.
If SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
Information, blockage, deletion
Under applicable law, you have the right to request information free of charge at any time regarding your stored personal data, the origin and recipients for the data, and the purpose of data processing, and you have a right in some cases to rectify, block, or delete this data. You can contact us at any time if you have further questions on personal data using the address indicated in the Legal Notice.
Objection to advertising mails
We hereby object to the use of our contact information published in our Legal Notice to deliver advertisements and informational materials that we have not expressly requested. The operator of this website expressly reserves the right to take legal steps if we receive advertising information we have not requested, such as in the form of spam e-mails.
- Data protection officer
Statutory required Data Protection Officer
We have appointed a Data protection Officer for our company.
- Data collection on your website
Most of the cookies we use are so-called “session cookies”. These are deleted automatically after the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognise your browser once again the next time you visit.
You can change your browser settings so that you will be informed when a cookie is saved, and can allow cookies only in individual cases, exclude cookies in certain cases or in general, and activate automatic deletion of cookies when you close your browser. If you deactivate cookies, the function of this website may be restricted.
Cookies used to carry out electronic communication or provide certain functions requested by you (such as the shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies in order to provide its services in an optimised manner and without technical errors. If other cookies (such as cookies for analysing your surfing behaviour) are stored, these will be dealt with separately in this Data protection declaration.
Server log files
The page provider automatically collects and stores information in so-called server log files, which are transmitted automatically to us by your browser. This information includes:
Browser type and version
Operating system used
Host name of the accessing computer
Time of the server request
This data is not combined with data from other sources.
The basis for data processing is Art. 6 para. 1 lit. b GDPR, which grants data processing for the purpose of fulfilling a contract or carrying out pre-contractual measures, in conjunction with Art. 6 para. 1 lit. f GDPR. We are obligated under data protection law to ensure the confidentiality and integrity of the personal data processed by our IT systems. The above data is logged for this purpose and based on this interest, based on a balancing of interests.
If you send us an inquiry using the contact form, the information you enter into the contact form, including the contact data you provide there, is stored for the purpose of processing your inquiry and if we have any follow-up questions. We do not transmit this data to others without your consent.
Therefore, the data you enter in the contact form is processed solely based on your consent (Art. 6 para 1 lit. a GDPR). You can revoke this consent at any time. To do so, simply send an e-mail to us. There are no formal requirements for this revocation. The legality of data processing procedures carried out until the consent was revoked will remain unaffected.
We will retain the data you enter in the contact form until you request that it be deleted, revoke your consent to save the data, or the purpose for which the data was saved no longer applies (for instance after we finish processing your inquiry). Mandatory legal provisions, in particular retention periods, shall remain unaffected.
- Analytics tools and advertisement
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files stored on your computer which facilitate analysis of your use of the website. The information generated by the cookie regarding your use of the website is generally transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour, in order to optimise both its website and its advertisements.
We have activated the IP anonymisation function on this website. This ensures that your IP address is abbreviated by Google within a European Union member state or a member of another contracting state to the Agreement on the European Economic Area before transmission to the USA. The full IP address will only be transmitted to a Google server in the USA and abbreviated there in exceptional cases. Google will use this information on behalf of the website operator to analyse your use of the website, create reports regarding website activities, and perform other services associated with use of the website and other associated services for the website operator. Google does not combine the IP address transmitted by your browser as part of Google Analytics with other data.
You can prevent cookies from being saved by changing the settings in your browser software accordingly; however, please note that if you do so, you may not be able to use all functions of this website in full. Furthermore, you can prevent Google from collecting data generated by the cookie related to your use of the website (incl. your IP address) and Google's processing of this data by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking the following link. An opt-out cookie will be saved which will prevent your data from being collected during future visits to this website: Deactivate Google Analytics.
For more information on how Google Analytics handles user data, please see the Google Data protection declaration at:
Contract data processing
We have concluded a contract data processing agreement with Google, and we implement the strict requirements of German data protection authorities in full in relation to the use of Google Analytics.
Demographic characteristics in Google Analytics
This website uses the “Demographic features” function of Google Analytics. This can be used to create reports with information on the age, gender, and interests of page visitors. This data is collected from interest-related advertisements displayed by Google, and from visitor data from third party providers. This data cannot be associated with any specific person. You can deactivate this function at any time using the ad settings in your Google account, or you can submit a general objection to the recording of your data by Google Analytics, as described in the point “Objection to data collection”.
If you want to receive the newsletter offered on the website, we will need an e-mail address from you as well as information which allows us to ensure you are the owner of the e-mail address provided and ensure that you consent to receive the newsletter. Other data is not collected, or is collected only on a voluntary basis. We only use this data to send the requested information, and do not disclose it to third parties.
The data you enter in the newsletter registration form is processed solely based on your consent (Art. 6 para 1 lit. a GDPR). You can revoke the consent you have granted to store data, your e-mail address and use the e-mail address to send the newsletter at any time, for instance using the “Unsubscribe” link in the newsletter. The legality of data processing carried out up until the revocation shall remain unaffected.
We store your data for the purpose of sending the newsletter until you unsubscribe from the newsletter; data is then deleted. Data we have stored for other reasons (such as e-mail addresses for the member area) shall remain unaffected.
- Plug-ins and Tools
Our website uses plug-ins from the page YouTube, which is operated by Google. The page operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages which has an integrated YouTube plug-in, then a connection is made to YouTube's servers The YouTube server is informed which of our pages you visited.
If you are logged into your YouTube account, then you allow YouTube to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.
We use YouTube in the interest of displaying our website in an appealing manner. This is considered a legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR.
Further information on how YouTube uses user data is provided in the YouTube Data protection declaration at https://www.google.de/intl/de/policies/privacy.
Google Web Fonts
This page uses web fonts provided by Google in order to display fonts in a uniform fashion. When you access a page, your browser loads the required web fonts to your browser cache to display the texts and fonts correctly.
The browser you use must make a connection to Google servers for this purpose. When it does so, Google is informed that your IP address accessed our website. We use Google Web Fonts in the interest of displaying our website in a uniform and appealing manner. This is considered a legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR.
If your browser does not support web fonts, then a standard font will be displayed on your computer.
This page uses the map service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Your IP address must be saved to use this function. Generally, this information is transmitted to a Google server in the USA and saved there. The provider of this website has no influence over this data transmission.
We use Google maps in the interest of displaying our website in an appealing manner, and making it easy to find the locations we refer to on this website. This is considered a legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR.
For more information on how Google maps handles user data, please see the Google Data protection declaration at: https://www.google.de/intl/de/policies/privacy/.